NFC why i am excited about it


During my interactions with my friends and colleagues i came to realize that  lot of people do not know about this technology and how it would make their daily experiences better. so here i am putting down my thoughts why i am excited about nfc and looking forward to it.


Consider the following use case :
Whenever is visit fry's i see a lot of people scanning the barcode and checking out the product information and as anyone knows this is a not a very fool-proof system but it works as of today, with NFC we would be able to tap our phones on the product tag on the shelf below and get all the product information.

The scope for retail is huuuge (there are a lot of other very interesting use cases but that will take me some days to talk about) and i expect google to enable the whole merchant eco system and integrate it with google checkout  and hook it up with the ad network and analytics  , i fully expect Apple will going to try the same too.

if we consider our daily interactions to consist of the following
1) me interacting with society ( let us assume for the discussion that it a web interaction )
2) me interacting with objects : buying goods (clothes/electronics/phone)  
3) my interacting with other machines at my workplace , my home , my car , my music system  using my phone

1 and 3 are possible as of today , i can control my TV/printer  through my phone , what is missing is my interactions with objects like buying a gadget, the gadget has a  bar code but i am not a bar code reader there is no way i can get information and look up what other people are talking about it and more importantly what do people in my social circle have to say about it. NFC is going to enable this and make my interaction cycle complete.

I am looking forward to the day when the technology becomes mainstream.